Marketing Distinguo card deck for managers and entrepreneurs

In Design

Funding on Kickstarter  

Rewards

Italy

An analogue marketing framework for marketers and entrepreneurs to answer the difficult question: "Why should I buy your product?". - This is what the father of marketing said about the concept of Marketing Distinguo: “...a process to finally come to the differentiation you need". Prof. Philip KotlerMarketing Distinguo cards is an analogue framework of 40 cards you can use to find the factor which differentiates a specific product/service/brand/person from its competition.In each deck you will find: 17 product / service cards 12 company cards 7 people cards 4 industry cards 1 b ...

Read More ooklet with instructionsIntroduction to the Marketing Distinguo conceptMarketing Distinguo is a simple process to answer the most difficult question: “Why should I buy your company’s product rather than your competitor’s?”This is the question every marketer should be asking for first. Unfortunatel

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