thecrowdfundingcenter.com/glossary
Crowdfunding Glossary
As with anything new, to fully understand crowdfunding, there is loads of terminology to get your head around. Here is a cheatsheet list of common words and phrases and their definition.
-
Backer
This is a name for the people who provide funding for a person or project
-
Crowd Equity
This is used to describe the type of crowdfunding which offers equity in a business in exchange for the funds.
-
Crowd Lending
This is used to describe the type of crowdfunding used for loans
-
Funder
This is the people who provide funding for a person or project
-
Pitch
This is the promotion of the crowdfund used to garner interest from potential funders.
-
Platform
This is the term used to describe the various web sites which facilitates crowdfunding (eg: Kickstarter is a crowdfunding platform).
-
Pledge
This is a term used to describe the promise to pay the person/people crowdfunding the defined amount
-
Project
This is the crowdfund campaign for the product or cause.
-
Rewards
This is what the funders get in exchange for pledging on a pre-sale/rewards based crowdfunding platform
Featured