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Giorgio Piola SHIFT Collection

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Funding on Kickstarter  

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A Formula 1 inspired timepiece designed by tech-drawing legend Giorgio Piola - Giorgio at workTyrrell P34 - One of Giorgio's iconic drawingsGiorgio Piola’s career started as a bet between brothers. A friendly challenge to settle the debate as to who’s illustrations were strong enough to be published in the leading motorsport magazines of the era. Giorgio won, racing headfirst into a career analyzing the technical designs of Formula One machines and quickly taking pole position in an industry that didn’t exist.Giorgio and Colin ChapmanGiorgio discussing cars with journalistsFo ...

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A Formula 1 inspired timepiece designed by tech-drawing legend Giorgio Piola - Giorgio at workTyrrell P34 - One of Giorgio's iconic drawingsGiorgio Piola’s career started as a bet between brothers. A friendly challenge to settle the debate as to who’s illustrations were strong enough to be published in the leading motorsport magazines of the era. Giorgio won, racing headfirst into a career analyzing the technical designs of Formula One machines and quickly taking pole position in an industry that didn’t exist.Giorgio and Colin ChapmanGiorgio discussing cars with journalistsFor the last 50 years,  and after a record breaking 808 Grand Prix covered, Giorgio has profiled every change in design and engineering for every car on the grid. In a sport where victory is determined by mere hundredths of a second,
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