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DNA Design Collective

In Fashion
Funding on Kickstarter  

Rewards United States

We're completely changing the way you'll see your clothing. We're engineering our new line for the perfect fit for real women. - a glaring problem in the women’s clothing industry: clothes aren’t made to actually fit real women. Did you know that two out of every three women are size 14 or larger? Yet only between 1% and 2% of all mainstream media portrays women of those sizes.  What’s more, the vast majority of all clothing designed and produced start out as a sample made to fit women between sizes 4 and 6. From there, most companies will simply “grade” their patterns up to large ...

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https://thecrowdfundingcenter.com/project/30X251
We're completely changing the way you'll see your clothing. We're engineering our new line for the perfect fit for real women. - a glaring problem in the women’s clothing industry: clothes aren’t made to actually fit real women. Did you know that two out of every three women are size 14 or larger? Yet only between 1% and 2% of all mainstream media portrays women of those sizes.  What’s more, the vast majority of all clothing designed and produced start out as a sample made to fit women between sizes 4 and 6. From there, most companies will simply “grade” their patterns up to larger sizes.Think about that. How accurate can these fashion companies be if they are working with completely different body shapes and configurations than what their customers actually are? Solving this problem is the goal of DNA Design Collective and what brought us together. As you can see ri
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